Skip to content
Askalot

← All Market Research templates

Questionnaire template

Consumer Trend Awareness

Measures consumers' attention to new trends, information sources, familiarity with current trends and trend-driven buying.

Preview

Market Research · Online research. All Market Research templates

Questions in this template

Keeping Up with Trends

  1. Thank you for taking part. We want to learn how aware you are of new consumer trends and how they influence you.

  2. How closely do you follow new trends in products and lifestyles?

    Choose one:

    • Very closely
    • Somewhat closely
    • Not very closely
    • Not at all

  3. Where do you usually hear about new trends? Select all that apply.

    Choose any that apply:

    • Social media
    • News websites
    • Friends and family
    • Blogs or newsletters
    • Podcasts or online video
    • In shops
    • Other

  4. Where else do you hear about trends?

    Condition: Shown when Other was selected

    Open answer

Familiarity with Current Trends

  1. How familiar are you with each of the following?

    • Products marketed as sustainable or eco-friendly
    • AI assistants and AI-powered apps
    • Buy now, pay later payment plans
    • Buying second-hand or resale items online
    • Subscription boxes and services
    • Smart home devices

    For each row: choose one:

    • Never heard of it
    • Heard of it, but know little about it
    • Know it fairly well
    • Have tried or used it

Your Attitudes

  1. How much do you agree or disagree with each statement?

    • I like to be among the first to try something new
    • I wait until others recommend something before trying it
    • Trends influence what I buy
    • Most trends fade quickly

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  2. In the past 12 months, how often have you bought something mainly because it was a new trend?

    Choose one:

    • Often
    • Sometimes
    • Rarely
    • Never

  3. Which current trend interests you most, and why?

    Open answer

About You

  1. Which age group are you in?

    Choose one:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older

  2. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say