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Questionnaire template

New Concept Evaluation

Tests existing customers' reaction to a new product concept, its most useful benefits and their willingness to try it.

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Market Research · Concept testing. All Market Research templates

Questions in this template

Your Current Use

  1. Thank you for helping us shape a new idea. There are no right or wrong answers; we want your honest view.

  2. How frequently do you currently use the product?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Less than monthly

  3. How satisfied are you with the product as it is today?

    Choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

The New Concept

  1. In a sentence, what is your first reaction to the new concept?

    Open answer

  2. Do you think the new concept solves the problems you have with the current product?

    Choose one:

    • Yes
    • Not sure
    • No

Feature Priorities

  1. Rank these possible benefits of the new concept from most useful (1) to least useful (5).

    • Easier to use
    • Saves time
    • Costs less
    • Does things the current product cannot
    • Looks better

    For each row: choose one from a list:

    • 1
    • 2
    • 3
    • 4
    • 5

Willingness to Try

  1. If the new concept were available today, would you try it?

    Choose one:

    • Yes
    • Maybe
    • No

Final Thoughts

  1. Do you have any other thoughts or suggestions about the new concept?

    Open answer