Website User Experience (Online research)

What was the main reason for your visit today?

Choose one:

• To find information
• To buy or order something
• To get help or support
• To compare options
• To manage my account
• Other

What else brought you to the website?

Condition: Only when Other is selected

Open answer

Which device are you using for this visit?

Choose one:

• Desktop or laptop
• Smartphone
• Tablet

How often do you visit this website?

Choose one:

• This is my first visit
• Occasionally
• About once a month
• Weekly or more often

How much do you agree or disagree with each statement about the website?

• It was easy to find what I was looking for
• The page layout was clear
• The content was easy to understand
• Pages loaded quickly
• It worked well on my device

For each row: choose one:

• Strongly disagree
• Disagree
• Neither agree nor disagree
• Agree
• Strongly agree

Were you able to do what you came to the website to do?

Choose one:

• Yes
• Partly
• No

What stopped you from completing what you came to do?

Condition: Only when the task was not fully completed

Open answer

Did you run into any of these problems during your visit? Select all that apply.

Choose any that apply:

• Slow-loading pages
• Broken links or error messages
• Confusing menus
• Text that was hard to read
• Trouble filling in a form
• Intrusive pop-ups
• No problems

Please describe the problem and where on the website it happened.

Condition: Only when a problem is selected

Open answer

Overall, how satisfied are you with the website?

Choose one:

• Very dissatisfied
• Dissatisfied
• Neither satisfied nor dissatisfied
• Satisfied
• Very satisfied

How likely are you to recommend this website to someone you know?

A number from 0 to 10

What one change would most improve the website for you?

Open answer