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Questionnaire template

Product Feature Assessment

Measures which product features users rely on, how important and satisfying each is, and which gaps to prioritise.

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Market Research · Concept testing. All Market Research templates

Questions in this template

How You Use the Product

  1. Thank you for sharing your views on our product's features. Your ratings help us decide which features to improve and what to build next.

  2. How long have you been using the product?

    Choose one:

    • Less than 1 month
    • 1 to 6 months
    • 6 to 12 months
    • 1 to 2 years
    • More than 2 years

  3. How often do you use the product?

    Choose one:

    • Daily
    • Several times a week
    • Weekly
    • Monthly
    • Less often

  4. Do you mainly use the product for work or for personal purposes?

    Choose one:

    • Work
    • Personal
    • Both equally

Feature Use and Value

  1. Which of these features have you used in the past month? Select all that apply.

    Choose any that apply:

    • Feature A
    • Feature B
    • Feature C
    • Feature D
    • Feature E
    • Feature F
    • None of these

  2. How important is each feature to you, whether or not you use it today?

    • Feature A
    • Feature B
    • Feature C
    • Feature D
    • Feature E
    • Feature F

    For each row: choose one:

    • Not at all important
    • Slightly important
    • Moderately important
    • Very important
    • Extremely important

  3. How satisfied are you with how each feature works?

    Condition: Only when at least one feature has been used

    • Feature A
    • Feature B
    • Feature C
    • Feature D
    • Feature E
    • Feature F

    For each row: choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied
    • Have not used

Gaps and Priorities

  1. If we could improve only one feature, which should it be?

    Choose one from a list:

    • Feature A
    • Feature B
    • Feature C
    • Feature D
    • Feature E
    • Feature F

  2. Is there something you need the product to do that it cannot do today?

    Choose one:

    • Yes
    • No
    • Not sure

  3. What would you like the product to be able to do?

    Condition: Only when a capability is missing

    Open answer

Overall View

  1. Overall, how satisfied are you with the product's range of features?

    Choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

  2. How likely are you to recommend the product to a colleague or friend?

    A number from 0 to 10

  3. Is there anything else you would like to tell us about the product's features?

    Open answer