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Questionnaire template

Online Shopping Habits

Studies online shopping frequency, categories, motives, satisfaction, devices and expected spending among consumers.

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Market Research · Online research. All Market Research templates

Questions in this template

Your Online Shopping

  1. Thank you for taking part in our study of online shopping. Your answers help us understand what matters to people who buy online.

  2. How often do you buy things online?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Less often than monthly
    • Never

  3. What do you buy online most often?

    Condition: Shown to people who shop online

    Choose one:

    • Clothing and shoes
    • Electronics
    • Food and drink
    • Books, music and films
    • Health and beauty
    • Other

  4. What else do you mainly buy online?

    Condition: Shown when Other was selected

    Open answer

  5. Why do you choose to shop online? Select all that apply.

    Condition: Shown to people who shop online

    Choose any that apply:

    • Convenience
    • Price
    • Range of choice
    • Easy returns or exchanges
    • Delivery speed
    • Another reason

Your Shopping Experience

Condition: Shown to people who shop online

  1. How satisfied are you with each of these when you shop online?

    • Product photos and descriptions
    • Clarity of prices and charges
    • Payment options
    • The checkout process
    • Delivery speed

    For each row: choose one:

    • 1 - Very dissatisfied
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Very satisfied

  2. What problems or frustrations have you had when shopping online?

    Open answer

Devices

Condition: Shown to people who shop online

  1. Which device do you use most often to shop online?

    Choose one:

    • Smartphone
    • Tablet
    • Laptop or desktop computer
    • Other

  2. Which web browser or app do you use most often to shop online?

    Choose one:

    • Chrome
    • Safari
    • Edge
    • Firefox
    • Samsung Internet
    • A retailer's own app
    • Other
    • Don't know

The Year Ahead

  1. Over the next 12 months, how do you expect your online spending on each of these to change?

    • Fashion
    • Electronics
    • Groceries
    • Health and beauty
    • Books and media
    • Travel

    For each row: choose one:

    • Increase
    • Stay about the same
    • Decrease
    • I don't buy this online

  2. Which of these would improve online shopping for you? Select all that apply.

    Choose any that apply:

    • Faster delivery
    • Clearer product descriptions
    • Better customer service
    • More payment options
    • Loyalty or rewards schemes