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Questionnaire template

Pricing Perceptions

Explores how customers judge a company's prices, value for money and preferred pricing models.

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Questions in this template

Your Views on Price

  1. Thank you for helping us review our prices. Your answers will shape how we price our products and services.

  2. How important is price when you decide what to buy?

    Choose one:

    • Very unimportant
    • Unimportant
    • Neither important nor unimportant
    • Important
    • Very important

  3. Rank these by how much they matter when you decide what to buy (1 = matters most).

    • Price
    • Quality
    • Brand reputation
    • Customer service
    • Features

    For each row: choose one from a list:

    • 1
    • 2
    • 3
    • 4
    • 5

  4. How do our current prices compare with what you expected to pay?

    Choose one:

    • Much higher than expected
    • Somewhat higher than expected
    • About what I expected
    • Somewhat lower than expected
    • Much lower than expected

Our Current Pricing

  1. What price range would you consider reasonable for our main product or service?

    Choose one from a list:

    • $0–$50
    • $51–$100
    • $101–$150
    • $151–$200
    • More than $200

  2. Given our current prices, how likely are you to recommend us to others?

    Choose one:

    • Very unlikely
    • Unlikely
    • Neither likely nor unlikely
    • Likely
    • Very likely

  3. How satisfied are you with the price of each of these?

    • Our entry-level option
    • Our standard option
    • Our premium option

    For each row: choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied
    • I have not used this

  4. Do you think our prices reflect the value you get?

    Choose one:

    • Yes
    • No

  5. How could we change our pricing to better match what you expect?

    Open answer

Pricing Options

  1. Which way of paying would you prefer?

    Choose one:

    • A one-time payment
    • A subscription
    • Paying per use
    • Other

  2. Which other way of paying would you prefer?

    Condition: Shown when "Other" is chosen in q_pricing_model

    Open answer

  3. How much more would you pay for premium features?

    Choose one:

    • Nothing more
    • Up to 10% more
    • 11–20% more
    • 21–30% more
    • More than 30% more

  4. Would discounts for buying in larger quantities interest you?

    Choose one:

    • Yes
    • No

  5. Which do you prefer?

    Choose one:

    • Regular deals and promotions
    • Prices that stay low all the time
    • No preference
    • Something else

  6. What would you prefer instead?

    Condition: Shown when "Other" is chosen in q_deals_or_low_prices

    Open answer

About You

  1. Which age group are you in?

    Choose one from a list:

    • Under 18
    • 18–24
    • 25–34
    • 35–44
    • 45–54
    • 55–64
    • 65 or older

  2. What is your main occupation?

    Open answer

  3. How often do you buy products or services of this kind?

    Choose one:

    • Weekly
    • Monthly
    • Every few months
    • Once a year
    • Less than once a year

  4. Do you have any other comments or suggestions for us?

    Open answer