Skip to content
Askalot

← All Market Research templates

Questionnaire template

Online Shopping Preferences

Explores how often shoppers buy online, preferred platforms and payment, customer service satisfaction and desired improvements.

Preview

Market Research · Online research. All Market Research templates

Questions in this template

How Often and What You Buy

  1. Thank you for telling us about the way you shop online. Your answers will help us improve our service.

  2. How often do you buy something online?

    Choose one:

    • Several times a week
    • About once a week
    • Several times a month
    • About once a month
    • Less than once a month

  3. Which kind of product do you buy online most often?

    Choose one from a list:

    • Electronics
    • Clothing and accessories
    • Home and garden
    • Books and media
    • Other

  4. Which other kind of product do you buy most often?

    Condition: Only when Other is selected

    Open answer

Where You Shop and How You Pay

  1. How much do you like or dislike shopping on each type of website?

    • Large general marketplaces
    • Auction and second-hand sites
    • Retailers' own websites
    • Marketplaces for handmade or independent sellers
    • Shops inside social media apps

    For each row: choose one:

    • Strongly dislike
    • Dislike
    • Neutral
    • Prefer
    • Strongly prefer
    • Do not use

  2. How do you usually prefer to pay when shopping online?

    Choose one:

    • Credit or debit card
    • Online payment account
    • Mobile wallet
    • Buy now, pay later
    • Other

  3. Which other payment method do you prefer?

    Condition: Only when Other is selected

    Open answer

Customer Service

  1. Have you contacted our customer service team?

    Choose one:

    • Yes
    • No

  2. On a scale from 1 to 10, how satisfied were you with each aspect of our customer service?

    Condition: Only for people who contacted customer service

    • Speed of response
    • Ability to resolve the problem
    • Professionalism
    • Friendliness

    For each row: choose one:

    • 1 - Extremely dissatisfied
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Extremely satisfied

  3. Describe any contact with our customer service that you remember as especially good or especially bad.

    Condition: Only for people who contacted customer service

    Open answer

Improving Online Shopping

  1. Which changes would make online shopping better for you? Select all that apply.

    Choose any that apply:

    • Easier navigation
    • Wider range of products
    • Better search
    • Rewards or loyalty scheme
    • Other

  2. Tell us more about the changes you selected.

    Condition: Only when at least one change is selected

    Open answer

  3. Is there anything else you would like to tell us?

    Open answer