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Questionnaire template

Market Entry Evaluation

Helps business teams assess a prospective market's maturity, entry strategy, challenges, adaptation needs and partners.

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Market Research · Concept testing. All Market Research templates

Questions in this template

Market Overview

  1. Thank you for helping us assess a possible new market. Your view of the opportunity and its risks will inform our expansion decisions.

  2. Have you chosen a new market to enter with your product or service?

    Choose one:

    • Yes
    • No
    • Still comparing several markets

  3. Which stage best describes the market you are targeting?

    Condition: Only when a market is selected or being compared

    Choose one:

    • Emerging
    • Growing
    • Mature
    • Declining

  4. In which country or region is this market?

    Condition: Only when a market is selected or being compared

    Open answer

Entry Strategy

  1. Briefly outline how you plan to enter this market.

    Open answer

  2. Has your plan taken each of these factors into account?

    • Local laws and compliance requirements
    • Cultural differences
    • Size and growth potential of the market

    For each row: choose one:

    • Yes
    • Not sure
    • No

Market Challenges

  1. Which challenges do you expect to be most significant in this market? Select all that apply.

    Choose any that apply:

    • Competition
    • Regulation
    • Cultural differences
    • Cost of entry
    • Other

  2. Tell us more about the challenges you selected.

    Condition: Only when at least one challenge is selected

    Open answer

Product or Service Adaptation

  1. How much would your product or service need to change to suit this market?

    Choose one:

    • No changes
    • Minor changes
    • Moderate changes
    • Major changes
    • Not sure

  2. Which aspects would need to change? Select all that apply.

    Condition: Only when some change is needed

    Choose any that apply:

    • Product features
    • Pricing
    • Packaging or labelling
    • Language and localisation
    • Distribution
    • Marketing message

Stakeholder Engagement

  1. How important is having a local partner to succeeding in this market?

    Choose one:

    • Not at all important
    • Slightly important
    • Moderately important
    • Very important
    • Extremely important