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Questionnaire template

Product Feedback (Market Research)

Gathers customers' discovery channel, first impressions, product usage and improvement ideas to guide product development.

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Market Research. All Market Research templates

Questions in this template

First Contact with the Product

  1. Thank you for sharing your experience with our product. Your feedback helps us decide what to improve.

  2. How did you first learn about the product?

    Choose one:

    • Online advertising
    • Social media
    • Friends or family
    • In a shop
    • Other

  3. Where else did you learn about the product?

    Condition: Only when Other is selected

    Open answer

  4. What was your first impression of the product?

    Choose one:

    • Very negative
    • Negative
    • Neutral
    • Positive
    • Very positive

  5. What gave you that first impression? (optional)

    Open answer

  6. What attracted you to the product when you first came across it?

    Open answer

How You Use the Product

  1. For how long have you been using the product?

    Choose one from a list:

    • Less than a month
    • 1 to 6 months
    • 6 to 12 months
    • More than a year

  2. Which features do you use most? Select all that apply.

    Choose any that apply:

    • [Main feature]
    • [Secondary feature]
    • [Additional feature]

Improvement Ideas

  1. What new features would you like the product to have?

    Open answer

  2. Have you had any problems or concerns while using the product?

    Choose one:

    • Yes
    • No

  3. Please describe the problems or concerns you have had.

    Condition: Only when problems were reported

    Open answer

  4. How do you think we should resolve them?

    Condition: Only when problems were reported

    Open answer

  5. If we made the improvements you have suggested, would you be more likely to recommend the product to a friend?

    Choose one:

    • Yes
    • No
    • Maybe