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Questionnaire template

Brand Perception Assessment

Measures how customers discovered a brand, how they view its messaging and how satisfied they are with its products.

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Market Research · Concept testing. All Market Research templates

Questions in this template

How You Know Our Brand

  1. Thank you for taking part. We want to learn how you see our brand. Your answers are confidential.

  2. Where did you first come across our brand?

    Choose one:

    • From a friend or colleague
    • Social media
    • Print media
    • Online advertising
    • Other

  3. Where else did you hear about us?

    Condition: Shown when "Other" is chosen in q_discovery_channel

    Open answer

  4. How often do you engage with our brand, for example by buying, visiting our website or following us online?

    Choose one from a list:

    • Several times a day
    • About once a day
    • Weekly
    • Monthly
    • Less often

Our Brand Messaging

  1. Thinking about how our brand communicates, would you describe its messaging as…

    • Easy to understand
    • Consistent wherever I see it
    • Something I can relate to
    • Different from competitors

    For each row: choose one:

    • Yes
    • Not sure
    • No

  2. Which parts of our messaging appeal to you? Select all that apply.

    Choose any that apply:

    • Humour
    • Stories about our products
    • Our company values
    • Tips on using our products
    • Detailed product descriptions
    • None of these

Product Quality

  1. How satisfied are you with each of these aspects of our products?

    • Appearance
    • Functionality
    • Durability
    • Value for money
    • Overall quality

    For each row: choose one:

    • 1 – Not at all satisfied
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 – Completely satisfied

  2. What are the main reasons you are, or are not, satisfied with our products?

    Open answer

Suggestions

  1. What, if anything, would you change to improve our brand or products?

    Open answer