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Questionnaire template

Website Content Evaluation

Evaluates website visitors' task success, content quality, useful formats, findability and overall content rating.

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Market Research · Online research. All Market Research templates

Questions in this template

Your Visit

  1. Thank you for helping us improve our website. Please answer with your current or most recent visit in mind.

  2. How often do you visit our website?

    Choose one:

    • This is my first visit
    • Occasionally
    • About once a month
    • Once a week or more
  3. What was the main reason for your visit?

    Choose one:

    • Information about a product or service
    • Articles or guides
    • Help or support
    • Comparing options
    • Other
  4. What else brought you to the website?

    Condition: Shown when Other was selected

    Open answer

  5. Did you find what you were looking for?

    Choose one:

    • Yes, completely
    • Partly
    • No

Content Quality

  1. How much do you agree or disagree with each statement about the website's content?

    • It is accurate
    • It is up to date
    • It is easy to understand
    • It is well organised
    • It goes into enough detail

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree
  2. Which types of content did you find useful? Select all that apply.

    Choose any that apply:

    • Written articles
    • Videos
    • Images and infographics
    • Downloadable documents
    • FAQs
    • None of these
  3. What information were you hoping to find that was missing or hard to get?

    Condition: Shown when the visitor did not fully find what they needed

    Open answer

Finding Your Way

  1. How easy or difficult was it to find content on the website?

    Choose one:

    • Very easy
    • Easy
    • Neither easy nor difficult
    • Difficult
    • Very difficult
  2. Which device did you use for this visit?

    Choose one:

    • Smartphone
    • Tablet
    • Laptop or desktop computer
    • Other

Overall

  1. Overall, how would you rate the content on our website?

    Choose one:

    • Excellent
    • Very good
    • Good
    • Fair
    • Poor
  2. How likely are you to come back to our website for information?

    Choose one:

    • Very likely
    • Likely
    • Neither likely nor unlikely
    • Unlikely
    • Very unlikely
  3. What content would you like us to add or improve?

    Open answer