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Questionnaire template

Product Experience Feedback (Market Research)

Collects users' first impressions, ratings of product aspects, wanted improvements and recommendation intent.

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Questions in this template

First Impressions

  1. Thanks for helping us understand how our product works for you. The survey takes about five minutes.

  2. Overall, how would you rate your first experience with the product?

    Choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Very good

  3. How easy or difficult was it to get started with the product?

    Choose one:

    • Very easy
    • Easy
    • Neither easy nor difficult
    • Difficult
    • Very difficult

  4. Which aspects of the product stood out when you first used it? Select all that apply.

    Choose any that apply:

    • User interface
    • Performance
    • Help and documentation
    • Visual design
    • Functionality
    • Nothing stood out

Using the Product

  1. How would you rate each of these aspects of the product?

    • Interface design
    • Ease of use
    • Range of features
    • Speed and performance
    • Customer support

    For each row: choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Very good

  2. What problems, if any, have you run into while using the product?

    Open answer

  3. Which improvements would you most like to see? Select all that apply.

    Choose any that apply:

    • Easier to use
    • Faster performance
    • More features
    • Better customer support
    • Something else

  4. What other improvement would you like to see?

    Condition: Shown when "Other" is chosen in q_wanted_improvements

    Open answer

About You

  1. Which of these best describes your role?

    Choose one from a list:

    • Developer
    • Designer
    • Manager
    • Marketing
    • Other role

  2. What is your role?

    Condition: Shown when "Other" is chosen in q_role

    Open answer

  3. How long have you been using the product?

    Choose one:

    • Less than 1 month
    • 1–6 months
    • 7–12 months
    • More than 1 year

  4. Would you recommend the product to other people?

    Choose one:

    • Yes
    • No

  5. Is there anything else you would like to tell us about the product?

    Open answer