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Questionnaire template

Product Name Test

Tests consumer reaction to a proposed product name: impression, memorability, fit, distinctiveness and purchase effect.

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Market Research · Concept testing. All Market Research templates

Questions in this template

First Reaction

  1. Thank you for helping us choose a name for a new product. This survey takes under ten minutes.

  2. The proposed product name is: [insert the proposed name here]. Please keep it in mind as you answer.

  3. What is your first reaction to this name?

    Choose one:

    • Positive
    • Neutral
    • Negative

  4. How easy would this name be to remember?

    Choose one:

    • 1 - Not at all memorable
    • 2
    • 3
    • 4
    • 5 - Extremely memorable

How the Name Comes Across

  1. On a scale from 1 to 10, how would you rate the name on each of the following?

    • How well it suits the product
    • How distinctive it is

    For each row: choose one:

    • 1 - Very low
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Very high

  2. What qualities or features does the name suggest to you?

    Open answer

Buying the Product

  1. Would this name affect whether you buy the product?

    Choose one:

    • It would make me more likely to buy
    • It would make me less likely to buy
    • It would make no difference
    • Not sure

  2. Why would the name have this effect, or no effect, on you?

    Condition: Shown after a definite answer

    Open answer

Suggestions

  1. What would you change about the name, if anything? Please give your reasons.

    Open answer