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Questionnaire template

Product Concept Evaluation

Measures how current users engage with a product, its ease of use, satisfaction, and the improvements they want most.

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Market Research · Concept testing. All Market Research templates

Questions in this template

How You Use the Product

  1. Thank you for taking part. Your answers about how you use our product and how well it works for you will shape what we improve next.

  2. Which part of the product do you use most often?

    Choose one:

    • Core functionality
    • Search and navigation
    • Reports and insights
    • Settings and customisation
    • Integrations with other tools

  3. Have you found any part of the product confusing or difficult to use?

    Choose one:

    • Yes
    • No

  4. What did you find confusing or difficult?

    Condition: Only when something was confusing

    Open answer

Ease of Use and Satisfaction

  1. On a scale from 1 (very difficult) to 10 (very easy), how easy is each part of the product to use?

    • Core functionality
    • Search and navigation
    • Reports and insights
    • Settings and customisation

    For each row: choose one:

    • 1 - Very difficult
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Very easy
    • Have not used

  2. Overall, how satisfied are you with the product?

    Choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

Improvement Ideas

  1. If you could change just one thing about the product, what would you change?

    Open answer

  2. How could the product's screens and layout be made better for you?

    Open answer

Your Preferences

  1. Which kinds of enhancement would interest you? Select all that apply.

    Choose any that apply:

    • Faster performance
    • Improved visual design
    • More capabilities
    • Simpler navigation

  2. Would you recommend the product to other people?

    Choose one:

    • Yes
    • No
    • Not sure