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Questionnaire template

Pricing Feedback

Measures how customers weigh price, judge value for money, prefer to pay and what monthly price they consider fair.

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Market Research · Concept testing. All Market Research templates

Questions in this template

Your Purchase Decision

  1. Thank you for helping us review our prices. Your answers show us whether our pricing matches the value you get.

  2. How important was the price when you decided to buy from us?

    Choose one:

    • Extremely important
    • Very important
    • Moderately important
    • Slightly important
    • Not at all important

  3. Compared with similar offers from other companies, how do our prices look to you?

    Choose one:

    • Much higher
    • Somewhat higher
    • About the same
    • Somewhat lower
    • Much lower
    • Don't know

Value for Money

  1. How would you rate the value for money of each of the following?

    • The product itself
    • The service and support that come with it

    For each row: choose one:

    • 1 - Very poor value
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Excellent value

  2. What led you to give these ratings?

    Open answer

How You Prefer to Pay

  1. Which way of paying would you prefer?

    Choose one:

    • A higher one-off price
    • A lower recurring subscription
    • No preference

  2. Why do you prefer this way of paying?

    Condition: Shown when a payment model was preferred

    Open answer

A Fair Price

  1. Given the value you get, what monthly price would you consider fair? Enter a whole amount.

    A number from 0 to 100000

  2. Is there anything else you would like to tell us about our prices?

    Open answer