Digital Marketing Impact

Before today, had you heard of our brand?

Choose one:

• Yes
• No
• Not sure

In the past three months, where online have you seen our brand? Select all that apply.

Choose any that apply:

• Search engine adverts
• Social media posts or adverts
• Email newsletters
• Online video adverts
• Website banners
• Content from influencers
• Podcast mentions
• None of these

Where did you first notice our brand?

Condition: Shown when the brand was seen in at least one channel

Choose one:

• Search engine adverts
• Social media posts or adverts
• Email newsletters
• Online video adverts
• Website banners
• Content from influencers
• Podcast mentions
• Don't remember

Have you clicked on one of our adverts or posts?

Condition: Shown when the brand was seen in at least one channel

Choose one:

• Yes
• No
• Not sure

Do you receive our email newsletter?

Choose one:

• Yes, and I usually read it
• Yes, but I rarely read it
• No

How relevant to you is the marketing you have seen from us?

Condition: Shown when the brand was seen in at least one channel

Choose one:

• Very relevant
• Somewhat relevant
• Not very relevant
• Not at all relevant

After seeing our marketing, which of these did you do? Select all that apply.

Choose any that apply:

• Visited our website
• Followed us on social media
• Signed up for updates
• Made a purchase
• Recommended us to someone
• None of these

Which channel did most to persuade you to buy?

Condition: Shown when a purchase was made

Choose one:

• Search engine adverts
• Social media posts or adverts
• Email newsletters
• Online video adverts
• Website banners
• Content from influencers
• Podcast mentions
• Something else

How often do you see our marketing online?

Choose one:

• Too often
• About the right amount
• Not often enough

Is there anything you would like to tell us about our online marketing?

Open answer