Advertising Campaign Effectiveness

Have you seen any of our recent advertising?

Choose one:

• Yes
• No

How well did the advertising catch your attention?

Condition: Asked of respondents who saw the campaign

Choose one:

• Not at all
• Slightly
• Moderately
• Very well
• Extremely well

Where did you see or hear the advertising? Select all that apply.

Condition: Asked of respondents who saw the campaign

Choose any that apply:

• Television
• Online (social media or websites)
• Print (newspapers or magazines)
• Outdoor (billboards or public transport)
• Radio
• Somewhere else

Where else did you come across it?

Condition: Shown when "Other" is chosen in q_ad_channels

Open answer

What do you think the advertising was mainly about? Select all that apply.

Condition: Asked of respondents who saw the campaign

Choose any that apply:

• A new product launch
• Building awareness of the brand
• A price promotion
• New product features
• A seasonal or special event
• A contest or prize draw
• Not sure

How much do you agree with each statement about the advertising?

Condition: Asked of respondents who saw the campaign

• It was easy to understand
• I remembered it afterwards
• It improved my opinion of the product or service
• Its message was relevant to me

For each row: choose one:

• Strongly disagree
• Disagree
• Neither agree nor disagree
• Agree
• Strongly agree

Did the advertising change how likely you are to buy from us?

Condition: Asked of respondents who saw the campaign

Choose one from a list:

• Yes, it made me much more likely
• It made me consider buying
• It made no difference
• It made me less likely

Have you bought the advertised product or service?

Condition: Asked of respondents who saw the campaign

Choose one:

• Yes
• No

What has stopped you from buying it so far?

Condition: Shown to respondents who have not bought

Open answer