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Questionnaire template

Service Concept Test

Tests a proposed service concept with customers: current satisfaction, likelihood of use and views on need, price and clarity.

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Market Research · Concept testing. All Market Research templates

Questions in this template

Your Current Experience

  1. Thank you for helping us shape a new service. The survey takes only a few minutes.

  2. How often do you use our current service?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Less often than monthly
    • I don't currently use it

  3. How satisfied are you with each of these aspects of our current service?

    Condition: Shown to current users

    • Quality
    • How quickly customer support responds
    • Price
    • Ease of use

    For each row: choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

The New Service Idea

  1. [Describe the proposed service here: what it does, who it is for, how it works and what it would cost.] Please read the description carefully before continuing.

Your View of the Idea

  1. Based on this description, how likely would you be to use the new service?

    Choose one:

    • Extremely likely
    • Very likely
    • Moderately likely
    • Slightly likely
    • Not at all likely

  2. How much do you agree or disagree with each statement about the new service?

    • It would meet a need I have
    • Its price seems reasonable
    • It is different from services already available
    • I understand what it offers

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  3. Do you have any other comments or suggestions about the new service?

    Open answer