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Questionnaire template

Consumer Product Preferences

Learns how consumers found a product, how they rate its attributes, when they use it and how support served them.

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Market Research · Concept testing. All Market Research templates

Questions in this template

First Contact With the Product

  1. Thank you for taking part. We want to understand what you like about our product and how we can make it better.

  2. How did you first hear about our product?

    Choose one:

    • Online advertising
    • A recommendation from someone I know
    • In a shop
    • Other

  3. Where else did you hear about it?

    Condition: Shown when "Other" is chosen in q_discovery

    Open answer

  4. How appealing did the product look when you first saw it?

    Choose one:

    • Not at all appealing
    • Slightly appealing
    • Moderately appealing
    • Very appealing
    • Extremely appealing

Product Features

  1. How would you rate the product on each of these?

    • Ease of use
    • Durability
    • Design
    • Customer service
    • Value for money

    For each row: choose one:

    • Poor
    • Fair
    • Good
    • Very good
    • Excellent

How You Use It

  1. At what time of day do you usually use the product?

    Choose one:

    • Morning
    • Afternoon
    • Evening
    • Night
    • No particular time

  2. In which situations, or for what purposes, is the product most useful to you?

    Open answer

Support After Purchase

  1. Have you ever contacted our support team with a question or problem?

    Choose one:

    • Yes
    • No

  2. When you contacted support, did the team…

    Condition: Shown to respondents who contacted support

    • Reply promptly
    • Resolve your problem
    • Give you a satisfactory answer

    For each row: choose one:

    • Yes
    • Not sure
    • No

Your Overall Experience

  1. Would you consider future updates or new versions of the product?

    Choose one:

    • Definitely
    • Probably
    • Probably not
    • Not sure

  2. What single change would most improve the product for you, and why?

    Open answer