Skip to content
Askalot

← All Market Research templates

Questionnaire template

Retail Product Concept Test

Tests online shoppers' habits, current satisfaction and reaction to a new retail product concept, including purchase intent.

Preview

Market Research · Concept testing. All Market Research templates

Questions in this template

Your Current Shopping Habits

  1. Thank you for helping us test a new retail product idea. The survey takes about ten minutes.

  2. How often do you buy retail products online?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Less than once a month
    • Never

  3. Which kinds of products do you buy online regularly? Select all that apply.

    Condition: Only for people who shop online

    Choose any that apply:

    • Clothing
    • Electronics
    • Home and kitchen
    • Food and groceries
    • Beauty and personal care
    • Other

  4. Which other kind of product do you buy online regularly?

    Condition: Only when Other is selected

    Open answer

Products You Use Today

  1. Thinking of the retail products you currently buy, how satisfied are you with each of the following?

    • Quality
    • Price
    • Packaging
    • Customer service
    • Delivery speed

    For each row: choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

Your Reaction to the New Concept

  1. [Insert the description or image of the new product concept here.]

  2. What are your first thoughts about the concept you have just seen?

    Open answer

  3. Based on what you know so far, how likely would you be to do each of the following?

    • Buy the product
    • Recommend it to someone else
    • Look for more information about it

    For each row: choose one:

    • Definitely would
    • Probably would
    • Not sure
    • Probably would not
    • Definitely would not

Overall Evaluation

  1. How much do you agree or disagree with each statement about the concept?

    • It is different from what is already available
    • It looks like a high-quality product
    • It would meet my needs

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  2. When deciding whether to buy a product like this, how important is each of the following to you?

    • Being different from what is already available
    • High quality
    • Meeting my needs

    For each row: choose one:

    • Not at all important
    • Slightly important
    • Moderately important
    • Very important
    • Extremely important