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Questionnaire template

Mobile App User Experience

Asks app users how often and why they use a mobile app and how they rate its performance, stability and design.

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Market Research · Online research. All Market Research templates

Questions in this template

How You Use the App

  1. Thank you for helping us improve our app. Your answers are confidential and used only to make the app better.

  2. How often do you use the app?

    Choose one:

    • Several times a day
    • About once a day
    • A few times a week
    • A few times a month
    • Less often
  3. What do you use the app for? Select all that apply.

    Choose any that apply:

    • Shopping
    • Customer service
    • News and updates
    • Discovering new products or services

Performance and Stability

  1. How would you rate the app on each of these?

    • Speed of loading pages
    • Stability (not crashing)
    • Response to taps and actions

    For each row: choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Excellent
  2. Have you come across errors or bugs in the app?

    Choose one:

    • Yes
    • No
  3. What happened, and on which screen?

    Condition: Shown to respondents who met errors

    Open answer

Usability and Design

  1. How would you rate the app on each of these, from 1 (very poor) to 10 (excellent)?

    • Ease of use
    • Layout and visual design
    • Navigation

    For each row: choose one:

    • 1 – Very poor
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 – Excellent
  2. Which design changes would you like to see? Select all that apply.

    Choose any that apply:

    • Better product images
    • A simpler checkout
    • Better search
    • Something else
    • No changes needed
  3. What other design change would you like?

    Condition: Shown when "Other" is chosen in q_design_improvements

    Open answer

Areas for Improvement

  1. What difficulties, if any, have you had while using the app?

    Open answer