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Questionnaire template
Marketing Message Test
Tests how a target audience understands, rates and responds to a marketing message, plus their message preferences.
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Market Research · Concept testing. All Market Research templates
Questions in this template
First Reactions
Thank you for reviewing our marketing message. Your reactions will help us communicate more clearly; the survey takes about five to seven minutes.
[Insert the marketing message being tested here.]
-
How well did you understand what the message was telling you?
Choose one:
- Not at all
- Slightly
- Somewhat
- Mostly
- Completely
-
How would you rate the message on each of these aspects?
- Overall quality
- Clarity
- Creativity
- Relevance to you
For each row: choose one:
- Very poor
- Poor
- Average
- Good
- Excellent
Your Attitudes
-
Did the message make you want to find out more about the product or service?
Choose one:
- Yes
- No
-
How much do you agree or disagree with each statement about the message?
- It makes clear what I should do next
- It speaks to my own situation
- It is convincing
For each row: choose one:
- Strongly disagree
- Disagree
- Neither agree nor disagree
- Agree
- Strongly agree
Your Message Preferences
-
Which elements make a marketing message appealing to you? Select all that apply.
Choose any that apply:
- Clear benefits
- Figures or evidence
- Stories from customers
- Humour
- Strong visuals
- Special offers
-
Which tone do you prefer in marketing messages?
Choose one:
- Informative
- Friendly
- Inspiring
- Humorous
- Formal
About You
-
What is your gender?
Choose one:
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
-
For how many years have you used [product] or worked in [industry]?
A number from 0 to 60