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Questionnaire template

Trade Show Visitor Feedback

Visitor feedback on a trade show: reasons for visiting, show facilities, business outcomes and intent to return.

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Questions in this template

Your Visit

  1. Thank you for visiting the show. This short survey asks about your visit so we can plan a better event next time.

  2. Which best describes you as a visitor?

    Choose one:

    • Buyer or purchasing decision maker
    • Industry professional
    • Exhibitor visiting other stands
    • Student or academic
    • Press or media
    • Other

  3. Why did you visit the show? Select all that apply.

    Choose any that apply:

    • Find new suppliers or products
    • See new product launches
    • Meet existing business contacts
    • Attend talks or demonstrations
    • Research the market
    • Other

  4. On how many days did you attend the show?

    A number from 1 to 7

The Show

  1. How would you rate each of the following?

    • Registration and entry
    • Floor layout and signage
    • Range of exhibitors
    • Talks and demonstrations
    • Catering and seating areas
    • Show guide or app

    For each row: choose one:

    • Poor
    • Fair
    • Good
    • Very good
    • Excellent

  2. Roughly how many exhibitor stands did you visit?

    Choose one:

    • Fewer than 5
    • 5 to 10
    • 11 to 20
    • More than 20

  3. To what extent did the show meet the goals of your visit?

    Choose one:

    • Fully
    • Mostly
    • Partly
    • Not at all

  4. What held you back from meeting your goals? Select all that apply.

    Condition: Shown when goals were only partly or not met

    Choose any that apply:

    • Relevant exhibitors were missing
    • Halls were too crowded
    • Not enough time
    • Stand staff were unavailable
    • Stands were hard to find
    • Other

Business Outcomes

  1. Did you make useful new business contacts at the show?

    Choose one:

    • Yes
    • No

  2. Are you likely to buy from an exhibitor you met at the show?

    Choose one:

    • Already placed an order
    • Likely within six months
    • Possibly, later
    • No

Next Time

  1. How likely are you to visit the next edition of the show?

    Choose one:

    • Very unlikely
    • Unlikely
    • Not sure
    • Likely
    • Very likely

  2. How likely are you to recommend the show to a colleague?

    A number from 0 to 10

  3. What one change would most improve the show for visitors?

    Open answer