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Questionnaire template

Startup Profile and Needs

Profiles a startup's industry, goals, challenges, marketing and support needs for incubators and ecosystem programmes.

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Business · Startup. All Business templates

Questions in this template

Your Startup

  1. Thank you for taking part. Your answers help us understand where startups stand today and what support they need.

  2. Which industry does your startup operate in?

    Choose one from a list:

    • Technology
    • Healthcare
    • Finance
    • Transport
    • E-commerce
    • Other

  3. Please name the industry.

    Condition: Shown when Other was selected

    Open answer

  4. In a sentence or two, what sets your offer apart from alternatives?

    Open answer

  5. What is your main business goal for the next 12 months?

    Choose one:

    • Grow revenue
    • Win new customers
    • Launch new products or services
    • Enter new markets
    • Cut costs

Challenges

  1. Which of these is your startup struggling with at the moment? Select all that apply.

    Choose any that apply:

    • Funding
    • Customer acquisition
    • Product development
    • Marketing
    • Regulation and compliance
    • Hiring and people
    • Scaling operations

  2. Pick the most serious of these and tell us more about it, including any solutions you have considered.

    Condition: Shown when at least one challenge was selected

    Open answer

Marketing and Customers

  1. Does your startup currently use each of these marketing approaches?

    • Social media
    • Email campaigns
    • Content such as blogs or videos
    • Paid search advertising
    • Search engine optimisation
    • Guerrilla marketing
    • Influencers

    For each row: choose one:

    • Yes
    • Not sure
    • No

  2. Through which channel do you gain the most new customers?

    Choose one:

    • Online advertising
    • Networking events
    • Word of mouth
    • Email
    • Search engine optimisation
    • Social media

Operations and Support

  1. How does your startup run day to day? Describe your main processes.

    Open answer

  2. What support or resources would make the biggest difference to your success?

    Open answer