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Questionnaire template

Startup Market and Strategy Review

Captures a startup's sector, customer reach, growth plans, main obstacles and five-year outlook, answered by founders.

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Business · Startup. All Business templates

Questions in this template

Your Market

  1. Thank you for taking part. This short survey looks at the market your startup serves and how you plan to grow.

  2. In which industry does your startup mainly work?

    Choose one:

    • Technology
    • Healthcare
    • E-commerce
    • Education
    • Other
  3. Which industry is that?

    Condition: Shown when another industry was selected

    Open answer

Your Customers

  1. Where are most of your customers located?

    Choose one:

    • Local
    • Regional
    • National
    • International
  2. Rank these ways of staying in touch with customers by how much you rely on them (1 = rely on most, 4 = rely on least).

    • Social media
    • Email
    • Phone
    • Face-to-face meetings

    For each row: choose one from a list:

    • 1
    • 2
    • 3
    • 4

Growth Plans

  1. Do you plan to do any of the following within the next two years?

    • Move into a new market
    • Launch a new product or service
    • Grow the team
    • Form a business partnership

    For each row: choose one:

    • Yes
    • Not sure
    • No
  2. What is driving these plans? (optional)

    Open answer

Obstacles and Opportunities

  1. How much of an obstacle is each of these for your startup? (1 = no obstacle, 10 = a major obstacle)

    • Raising funding
    • Competition
    • Regulation
    • Keeping staff

    For each row: choose one:

    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10
  2. What do you see as the single largest opportunity for your startup?

    Open answer

Looking Ahead

  1. Five years from now, which of these best describes where you expect your company to be?

    Choose one from a list:

    • Still an early-stage company
    • Grown into an established small business
    • Merged with or acquired by another company
    • Closed
  2. Why do you expect this, and how do your market and plans shape that view? (optional)

    Open answer