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Questionnaire template

Social Media Trends in Business Marketing

Surveys businesses on platform use, the impact of current social media trends and readiness for future ones.

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Questions in this template

How You Use Social Media Today

  1. Thank you for helping us understand how social media trends are shaping business marketing. The survey takes a few minutes.

  2. Which social media platform does your business use most?

    Choose one:

    • Facebook
    • Instagram
    • X (Twitter)
    • LinkedIn
    • Other

  3. Which platform is that?

    Condition: Shown when Other is selected

    Open answer

  4. How would you describe your skill level on that platform?

    Choose one:

    • Beginner
    • Intermediate
    • Advanced
    • Expert

Impact of Current Trends

  1. How much has each of these trends affected your business strategy?

    • Live streaming
    • Short-lived stories
    • Influencer marketing
    • Augmented-reality filters
    • Shopping inside social apps

    For each row: choose one:

    • No impact
    • Slight impact
    • Moderate impact
    • High impact
    • Very high impact

  2. Which of these has your business put into practice this year?

    Choose any that apply:

    • Video content
    • Virtual reality
    • Chatbots
    • Social commerce
    • Voice assistants
    • None of these

  3. How well have the trends you adopted worked for you?

    Condition: Shown when at least one trend was adopted

    Open answer

Looking Ahead

  1. Which social media trends do you expect to matter most over the next five years?

    Open answer

  2. What should businesses do to keep up with those trends?

    Open answer

  3. How ready is your business for these coming trends?

    A number from 1 to 10