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Questionnaire template

Social Media Marketing Effectiveness

Measures how customers encounter, engage with and are influenced by a brand's social media content.

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Other · Social media. All Other templates

Questions in this template

Your Social Media Use

  1. We would like to understand how you come across our brand on social media and what you think of it. The survey takes about five minutes.

  2. Which social media platforms do you use regularly? Select all that apply.

    Choose any that apply:

    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • X
    • YouTube
    • Other
    • None

  3. On a typical day, how much time do you spend on social media?

    Condition: Asked of social media users

    Choose one:

    • Less than 30 minutes
    • 30 minutes to 1 hour
    • 1 to 2 hours
    • 2 to 4 hours
    • More than 4 hours

Seeing Our Content

  1. In the past three months, have you seen any posts or ads from our brand on social media?

    Choose one:

    • Yes
    • No
    • Not sure

  2. Where did you see them? Select all that apply.

    Condition: Asked of those who have seen our content

    Choose any that apply:

    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • X
    • YouTube
    • Somewhere else

  3. Which kinds of content from us do you remember seeing? Select all that apply.

    Condition: Asked of those who have seen our content

    Choose any that apply:

    • Short videos
    • Images or photos
    • Text posts
    • Live streams
    • Stories
    • Paid adverts
    • Posts by influencers

  4. How often do you come across our content?

    Condition: Asked of those who have seen our content

    Choose one:

    • Several times a day
    • About once a day
    • About once a week
    • Less often

What You Did and Thought

  1. After seeing our content, which of these have you done? Select all that apply.

    Condition: Asked of those who have seen our content

    Choose any that apply:

    • Liked or reacted to a post
    • Commented
    • Shared a post
    • Followed our account
    • Visited our website
    • Bought something from us
    • None of these

  2. How much do you agree or disagree with each statement about our social media content?

    Condition: Asked of those who have seen our content

    • It is relevant to me
    • I learn something useful from it
    • It is enjoyable to watch or read
    • I find it trustworthy
    • It stands out from other brands' content

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  3. How has our social media content affected your opinion of our brand?

    Condition: Asked of those who have seen our content

    Choose one:

    • Much more positive
    • Somewhat more positive
    • No change
    • Somewhat more negative
    • Much more negative

  4. How much has our social media content influenced what you buy?

    Condition: Asked of those who have seen our content

    Choose one:

    • A lot
    • Somewhat
    • A little
    • Not at all

Your Preferences

  1. Which type of content would you most like to see from brands like ours?

    Choose one:

    • News about products
    • Tips and how-to guides
    • Special offers
    • Behind-the-scenes content
    • Stories from other customers
    • Light entertainment

  2. Would you like us to post more often, less often or about the same?

    Choose one:

    • More often
    • About the same
    • Less often
    • No opinion

  3. What could we do to make our social media more worth following?

    Open answer