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Questionnaire template

Social Media Brand Presence Survey

Asks customers how they use social media and how they view a brand's posts, engagement and content priorities.

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Other · Social media. All Other templates

Questions in this template

Your Social Media Use

  1. Thank you for taking part. We want to understand how you use social media and how our brand comes across there, so we can make our channels more useful to you.

  2. Which social media platform do you use more than any other?

    Choose one:

    • Facebook
    • Instagram
    • X (Twitter)
    • LinkedIn
    • TikTok
    • YouTube
    • Other
  3. Which platform is that?

    Condition: Shown when Other was selected

    Open answer

  4. How often do you open that platform?

    Choose one:

    • Several times a day
    • About once a day
    • A few times a week
    • Less often
  5. What do you mainly use that platform for? Select all that apply.

    Choose any that apply:

    • News
    • Entertainment
    • Professional networking
    • Learning
    • Keeping in touch with people
    • Shopping or finding products
    • Other
  6. What else do you use it for?

    Condition: Shown when Other was selected

    Open answer

Our Brand on Social Media

  1. Is each of the following true for you?

    • I follow the brand on the platform I use most
    • I regularly like, share or comment on the brand's posts
    • The brand's posts are relevant to me

    For each row: choose one:

    • Yes
    • Not sure
    • No
  2. What, if anything, do you like about our social media content?

    Open answer

  3. What, if anything, do you dislike about our social media content?

    Open answer

  4. Which one change would most improve our social media presence for you?

    Choose one:

    • More varied content
    • More interaction with followers
    • Posting more often
    • Other
  5. What change would you make?

    Condition: Shown when Other was selected

    Open answer

  6. Rank these aspects by how much they matter to you, where 1 matters most.

    • Relevance of the content
    • How often we post
    • How we respond to followers

    For each row: choose one from a list:

    • 1
    • 2
    • 3

About You

  1. What is your age group?

    Choose one from a list:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55 or older
  2. What is your gender?

    Choose one:

    • Female
    • Male
    • Another gender
    • Prefer not to say
  3. What is your occupation? (optional)

    Open answer