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Questionnaire template

Product Use and Preferences

Measures users' product usage, satisfaction with key attributes, choice factors against alternatives and improvement priorities.

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Questions in this template

How You Use the Product

  1. Thank you for taking part. Your views on our product will help decide what we build and improve next.

  2. How frequently do you use the product?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Less often

Product Performance

  1. How satisfied are you with each of these aspects of the product?

    • Ease of use
    • Reliability
    • Value for money
    • Customer support
    • Features and functionality

    For each row: choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

  2. Which feature of the product do you value most?

    Open answer

  3. What makes that feature valuable to you?

    Open answer

Comparing with Alternatives

  1. When choosing between our product and another, how important is each factor? Rank them from 1 (most important) to 3 (least important).

    • Price
    • Quality
    • Brand reputation

    For each row: choose one from a list:

    • 1 - Most important
    • 2
    • 3 - Least important

  2. What would the product need to improve or add to stand out against alternatives?

    Open answer

Improvements

  1. Which areas should we focus on improving? Select all that apply.

    Choose any that apply:

    • Functionality
    • User interface
    • Customer service
    • Pricing

  2. Is there anything else you would like to tell us about the product?

    Open answer