Product Pricing Feedback

How often do you buy products of this kind?

Choose one:

• Weekly
• Monthly
• Every few months
• Once a year or less
• Other

Please describe how often you buy them.

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Which of the following matter most when you decide to buy? Select all that apply.

Choose any that apply:

• Price
• Quality
• Brand reputation
• Customer service
• Reviews and recommendations
• Other

What other factor influences your decision?

Condition: Shown when Other was ticked

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How would you describe the current price of our products?

Choose one:

• Very inexpensive
• Inexpensive
• Reasonable
• Expensive
• Very expensive

Would you pay more for extra features or better quality?

Choose one:

• Yes
• No

How likely would you be to buy the product at each of these price levels?

• Price level A (lowest)
• Price level B
• Price level C
• Price level D (highest)

For each row: choose one:

• Very unlikely
• Unlikely
• Neutral
• Likely
• Very likely

Compared with similar products from other brands, our price is...

Choose one:

• Much higher
• Somewhat higher
• About the same
• Somewhat lower
• Much lower
• Not sure

And how does our product's quality compare with theirs?

Choose one:

• Much better
• Better
• About the same
• Worse
• Much worse

What, if anything, frustrates you about the way our products are priced?

Open answer