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Questionnaire template

Product Pricing Evaluation

Measures customers' price perception, acceptable price range, reaction to price rises and preferred pricing models for a product.

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Product · Product evaluation. All Product templates

Questions in this template

Your Buying Context

  1. Thank you for helping us review our pricing. There are no right or wrong answers; we want your honest view of what the product is worth to you.

  2. How long have you been buying this product?

    Choose one:

    • I have not bought it yet
    • Less than 6 months
    • 6 to 12 months
    • 1 to 3 years
    • More than 3 years

  3. How often do you buy products of this type?

    Choose one:

    • Weekly or more often
    • Monthly
    • Every few months
    • Once a year or less

  4. When you choose a product of this type, how important is the price?

    Choose one:

    • Not at all important
    • Slightly important
    • Moderately important
    • Very important
    • Extremely important

How You See the Price

  1. How do you feel about the current price of the product?

    Choose one:

    • Much too low
    • A little low
    • About right
    • A little high
    • Much too high

  2. How would you rate the value you get for the price you pay?

    Choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Excellent

  3. Compared with similar products from other brands, is our price...

    Choose one:

    • Much lower
    • Somewhat lower
    • About the same
    • Somewhat higher
    • Much higher
    • Not sure

Your Acceptable Price Range

  1. For the next four questions, enter whole amounts in your local currency for one unit of the product.

  2. At what price would the product seem so cheap that you would doubt its quality?

    A number from 0 to 100000

  3. At what price would you consider the product a bargain?

    A number from 0 to 100000

  4. At what price would the product begin to feel expensive, though you might still buy it?

    A number from 0 to 100000

  5. At what price would the product be too expensive for you to consider?

    A number from 0 to 100000

Price Changes and Pricing Options

  1. If the price went up by 10%, what would you most likely do?

    Choose one:

    • Keep buying as before
    • Buy less of it
    • Switch to a cheaper alternative
    • Stop buying it
    • Not sure

  2. Which way of paying for the product would suit you best?

    Choose one:

    • One-off purchase
    • Monthly subscription
    • Annual subscription
    • Pay per use
    • Other

  3. Please describe the way of paying you would prefer.

    Condition: Shown when Other was chosen

    Open answer

  4. Which of these offers would make you more likely to buy? Select all that apply.

    Choose any that apply:

    • Discounts for buying more
    • Loyalty rewards
    • Seasonal sales
    • Bundles with other products
    • Student or senior discounts
    • None of these

  5. Is there anything else you would like to tell us about our prices?

    Open answer