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Questionnaire template

Product Price Perception

Measures how buyers judge a product's price, value and affordability, how price drives purchase, and which offers appeal.

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Customer · Customer feedback. All Customer templates

Questions in this template

Your Buying Habits

  1. Thank you for helping us. We want to understand how you see the price of our product and how it affects whether you buy it.

  2. How often do you buy our product?

    Choose one:

    • Weekly
    • Monthly
    • Every 3 months
    • Twice a year
    • Once a year
    • Less than once a year

  3. How affordable do you find our product?

    Choose one:

    • 1 - Not at all affordable
    • 2
    • 3
    • 4
    • 5 - Very affordable

Price and Value

  1. In a few words, how would you describe our product's price?

    Open answer

  2. How much do you agree with each statement?

    • The price is justified by the quality
    • The price is in line with general market prices
    • The price is fair compared with competing products

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Price and Your Decision to Buy

  1. How does the price affect whether you decide to buy our product?

    Open answer

  2. If the price went up, would you keep buying our product?

    Choose one:

    • Yes
    • Not sure
    • No

Discounts and Offers

  1. How important are discounts and promotions when you decide to buy our product?

    Choose one:

    • Not at all important
    • Slightly important
    • Moderately important
    • Very important
    • Extremely important

  2. Which kinds of offers would make you more likely to buy? Select all that apply.

    Choose any that apply:

    • Seasonal sales
    • Bundles with other products
    • Discounts for buying in bulk
    • Loyalty or member discounts
    • None of these

  3. Is there anything you would like to add about the offers you chose?

    Condition: Shown when at least one offer type was selected

    Open answer