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Questionnaire template

Product Lifecycle Experience

Follows customers' experience across a product's lifecycle: discovery, onboarding, ongoing use, support and overall satisfaction.

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Product · Product evaluation. All Product templates

Questions in this template

Getting Started

  1. Thanks for taking part. We'd like to hear about your whole journey with the product, from first contact to today. It takes about 10 to 15 minutes.

  2. How did you first find out about the product?

    Choose one:

    • Online search
    • Social media
    • Word of mouth
    • Advertising
    • Other
  3. When you started using the product, what was your first impression?

    Choose one:

    • Very positive
    • Positive
    • Neutral
    • Negative
    • Very negative
  4. How satisfied were you with the product in your first weeks of using it?

    Choose one:

    • 1 - Very dissatisfied
    • 2
    • 3
    • 4
    • 5 - Very satisfied
  5. What, if anything, was difficult when you were getting started?

    Open answer

Using It Over Time

  1. These days, how frequently do you use the product?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Occasionally
    • Rarely
  2. How would you rate the product on each of these?

    • Ease of use
    • Speed
    • Reliability

    For each row: choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Excellent
  3. Do you keep running into the same problems with the product?

    Choose one:

    • Yes
    • No
  4. Which problems keep coming back?

    Condition: Shown when recurring problems were reported

    Open answer

  5. What would you like the product to do that it doesn't do today?

    Open answer

Customer Support

  1. Have you ever been in touch with our customer support team?

    Choose one:

    • Yes
    • No
  2. How satisfied were you with the way your issue was resolved?

    Condition: Shown to customers who contacted support

    Choose one:

    • 1 - Very dissatisfied
    • 2
    • 3
    • 4
    • 5 - Very satisfied
  3. Tell us about the help you received.

    Condition: Shown to customers who contacted support

    Open answer

  4. How could our customer support be better?

    Open answer

Overall

  1. How likely are you to recommend the product to a friend or colleague?

    A number from 0 to 10

  2. Taking everything into account, how satisfied are you with the product?

    Choose one:

    • Very satisfied
    • Satisfied
    • Neutral
    • Dissatisfied
    • Very dissatisfied
  3. Do you have any other comments or ideas for us?

    Open answer