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Questionnaire template

Product Feedback Survey

Captures customers' first impressions, product usage, problems and improvement ideas to guide the product roadmap.

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Business · Startup. All Business templates

Questions in this template

First Impressions

  1. Thank you for using our product. Your experience helps us decide what to build and fix next.

  2. Where did you first hear about the product?

    Choose one:

    • Online advertising
    • Social media
    • Friends or family
    • In a shop

  3. What was your first impression of the product?

    Choose one:

    • Very negative
    • Negative
    • Neutral
    • Positive
    • Very positive

  4. What caught your interest when you first tried it?

    Condition: Shown for neutral or positive first impressions

    Open answer

  5. What put you off when you first tried it?

    Condition: Shown for negative first impressions

    Open answer

How You Use It

  1. How long have you been using the product?

    Choose one from a list:

    • Less than 1 month
    • 1-5 months
    • 6-12 months
    • More than a year

  2. Which parts of the product do you use most? Select all that apply.

    Choose any that apply:

    • Core features
    • Settings and customisation
    • Integrations with other tools
    • Reports
    • Mobile app

Making It Better

  1. What would you like the product to do that it doesn't do today?

    Open answer

  2. Have you run into any problems with the product?

    Choose one:

    • Yes
    • No

  3. Please describe the problems you ran into.

    Condition: Shown when problems were reported

    Open answer

  4. How do you think we should fix them?

    Condition: Shown when problems were reported

    Open answer

  5. If we made these improvements, would you be more likely to recommend the product?

    Choose one:

    • Yes
    • No
    • Maybe