Questionnaire template
Product Concept Feedback
Profiles prospective customers and measures their experience with similar products and their interest in a new product concept.
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Product · Pricing. All Product templates
Questions in this template
About You
Thank you for helping us shape a new product. We'll start with a few questions about you and how you shop.
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Which age group are you in?
Choose one from a list:
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
-
What is your current employment status?
Choose one:
- Employed full-time
- Employed part-time
- Self-employed
- Unemployed
- Student
- Retired
-
How often do you buy things online?
Choose one:
- Daily
- Weekly
- Monthly
- Rarely
- Never
Similar Products You Know
-
What matters most to you when choosing a product of this kind? Select all that apply.
Choose any that apply:
- Price
- Quality
- Brand reputation
- Features
- Customer service
- Reviews and ratings
-
How satisfied have you been with similar products you have used?
Choose one:
- Very satisfied
- Satisfied
- Neutral
- Dissatisfied
- Very dissatisfied
- I haven't used a similar product
-
What are the main problems with the product you use now?
Condition: Shown to people who have used a similar product
Open answer
Your Expectations
Please read the concept description provided with this survey before answering the next questions.
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Based on the description, how likely are you to try this product?
Choose one:
- Very likely
- Likely
- Neutral
- Unlikely
- Very unlikely
-
Rank these qualities by importance to you (1 = most important).
- Ease of use
- Works well with other products
- Can be customised
- Price
- Customer support
For each row: choose one from a list:
- 1
- 2
- 3
- 4
- 5
-
What else would you want this product to do?
Open answer
Final Thoughts
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From what you have seen, would you recommend this product to others?
Choose one:
- Yes
- No
-
Do you have any other comments about the concept?
Open answer