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Questionnaire template

Product Concept Feedback

Profiles prospective customers and measures their experience with similar products and their interest in a new product concept.

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Product · Pricing. All Product templates

Questions in this template

About You

  1. Thank you for helping us shape a new product. We'll start with a few questions about you and how you shop.

  2. Which age group are you in?

    Choose one from a list:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older
  3. What is your current employment status?

    Choose one:

    • Employed full-time
    • Employed part-time
    • Self-employed
    • Unemployed
    • Student
    • Retired
  4. How often do you buy things online?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely
    • Never

Similar Products You Know

  1. What matters most to you when choosing a product of this kind? Select all that apply.

    Choose any that apply:

    • Price
    • Quality
    • Brand reputation
    • Features
    • Customer service
    • Reviews and ratings
  2. How satisfied have you been with similar products you have used?

    Choose one:

    • Very satisfied
    • Satisfied
    • Neutral
    • Dissatisfied
    • Very dissatisfied
    • I haven't used a similar product
  3. What are the main problems with the product you use now?

    Condition: Shown to people who have used a similar product

    Open answer

Your Expectations

  1. Please read the concept description provided with this survey before answering the next questions.

  2. Based on the description, how likely are you to try this product?

    Choose one:

    • Very likely
    • Likely
    • Neutral
    • Unlikely
    • Very unlikely
  3. Rank these qualities by importance to you (1 = most important).

    • Ease of use
    • Works well with other products
    • Can be customised
    • Price
    • Customer support

    For each row: choose one from a list:

    • 1
    • 2
    • 3
    • 4
    • 5
  4. What else would you want this product to do?

    Open answer

Final Thoughts

  1. From what you have seen, would you recommend this product to others?

    Choose one:

    • Yes
    • No
  2. Do you have any other comments about the concept?

    Open answer