Product Comparison with Competitors

Overall, how satisfied are you with our product?

Choose one:

• Very dissatisfied
• Dissatisfied
• Neutral
• Satisfied
• Very satisfied

Compared with a year ago, how has your use of our software changed?

• How often you use it
• How long each session lasts
• How many features you use

For each row: choose one:

• Increased
• Stayed the same
• Decreased

In the past 12 months, have you used a competing product for the same purpose?

Choose one:

• Yes
• No
• Not sure

In which of these areas does a competing product do better than ours? Select all that apply.

Condition: Only for people who have used a competing product

Choose any that apply:

• Ease of use
• Speed
• Range of features
• Customer support
• Pricing
• None, ours is as good or better

What makes the competing product better in those areas?

Condition: Shown when at least one area was selected

Open answer

When did you last notice a clear drawback of our product compared with a competing one?

Condition: Only for people who have used a competing product

Choose one:

• Within the past month
• One to six months ago
• More than six months ago
• I have never noticed one

What was the drawback, and in what situation did you notice it?

Condition: Shown when a drawback was noticed

Open answer

Rank these areas by how soon we should improve them, where 1 is the most urgent.

• Core functionality
• Speed and performance
• User interface
• New features
• Customer service

For each row: choose one from a list:

• 1
• 2
• 3
• 4
• 5

Any other ideas for improving our product or service?

Open answer