Product Comparison Survey

What do you mainly use this type of product for?

Choose one:

• Personal use
• Work
• Both personal use and work
• Other

Please describe what you use it for.

Condition: Shown when Other was chosen

Open answer

How often do you use this type of product?

Choose one:

• Daily
• Several times a week
• Once a week
• Several times a month
• Once a month
• Less than once a month

When choosing between products of this type, how important is each of the following?

• Durability
• Price
• Brand reputation
• Ease of use
• Customer support

For each row: choose one:

• Not at all important
• Slightly important
• Moderately important
• Very important
• Extremely important

Which brands of this product have you used in the last twelve months?

Open answer

Which one of those brands do you use most?

Open answer

Thinking of the brand you use most, how satisfied are you with each of these? (1 = not at all, 10 = completely)

• Quality
• Value for the price
• User experience
• Technical support
• Availability in shops or online

For each row: choose one:

• 1
• 2
• 3
• 4
• 5
• 6
• 7
• 8
• 9
• 10

How easy was that brand's product to set up?

Choose one:

• Very easy
• Easy
• Neutral
• Difficult
• Very difficult

Have you had problems with any of the products of this type you have used?

Choose one:

• Yes
• No

Briefly, what went wrong?

Condition: Shown when problems were reported

Open answer

How could products of this type be made better?

Open answer

How likely are you to recommend the brand you use most to a friend or colleague?

Choose one:

• Very unlikely
• Unlikely
• Neutral
• Likely
• Very likely