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Questionnaire template

Personal Data and Privacy Attitudes

Measures public understanding of personal data, trust in organisations, privacy policy habits and desired data controls.

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Questions in this template

What Counts as Personal Data

  1. Thank you for taking part. We would like to learn how you think about personal data and how it should be protected.

  2. Would you say you know what the term "personal data" means?

    Choose one:

    • Yes
    • No
    • Not sure

  3. In your view, is each of these personal data?

    • Bank and payment details
    • Health records
    • A national identity or social security number
    • Records of what you have bought
    • Your internet search history

    For each row: choose one:

    • Yes
    • Not sure
    • No

Trust

  1. How much do you trust each of these to look after your personal data?

    • Banks
    • Social media platforms
    • Healthcare providers
    • Online shops
    • Government bodies

    For each row: choose one:

    • 1 - Not at all trustworthy
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Completely trustworthy

Privacy Policies

  1. Before you start using a new app or website, how often do you read its privacy policy?

    Choose one:

    • Always
    • Usually
    • Sometimes
    • Rarely
    • Never

  2. When you do not read a privacy policy, what is the main reason?

    Condition: Only for people who do not always read policies

    Choose one from a list:

    • They are too long or complicated
    • I trust the service
    • It does not interest me
    • The wording is hard to follow
    • Other

  3. What is your reason?

    Condition: Shown when Other was selected

    Open answer

Control Over Your Data

  1. Which of these would you like to be able to do with your personal data? Select all that apply.

    Choose any that apply:

    • Refuse to have it collected
    • See what is being collected
    • Correct anything that is wrong
    • Have it deleted
    • None