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Questionnaire template

Packaging Feedback

Assesses buyers' views of a product's packaging: design, ease of use, problems, sustainability and comparison with rivals.

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Product · Product evaluation. All Product templates

Questions in this template

First Impressions

  1. Thanks for joining this short survey. Your views on our packaging will guide how we improve it.

  2. At first glance, how would you rate the design of the packaging?

    Choose one:

    • Very poor
    • Poor
    • Average
    • Good
    • Excellent

  3. How would you rate the packaging on each of these?

    • Visual appeal
    • How clearly it shows what the product is for
    • Quality of the materials

    For each row: choose one:

    • Very poor
    • Poor
    • Average
    • Good
    • Excellent

Using the Packaging

  1. How easy was the packaging to open?

    Choose one from a list:

    • Very difficult
    • Difficult
    • Neither easy nor difficult
    • Easy
    • Very easy

  2. Did you have any of these problems with the packaging? Select all that apply.

    Choose any that apply:

    • Hard to open
    • Hard to close again
    • Information hard to see
    • Got damaged easily
    • Other problem
    • No problems

  3. Please describe the problems you had.

    Condition: Shown when a problem was selected

    Open answer

Sustainability

  1. In your view, is the packaging environmentally sustainable?

    Choose one:

    • Yes
    • No
    • Not sure

  2. What makes you say that?

    Condition: Shown when Yes or No was chosen

    Open answer

  3. How far do you agree with each statement about the packaging?

    • It can be recycled
    • It uses no more material than it needs
    • It does not need any extra outer packaging

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Compared with Other Brands

  1. How does our packaging compare with that of similar products you have bought? Please give as much detail as you can.

    Open answer

Final Thoughts

  1. Judging by the packaging alone, would you recommend this product?

    Choose one:

    • Definitely would not
    • Probably would not
    • Might or might not
    • Probably would
    • Definitely would

  2. What could we do to improve the packaging?

    Open answer