Packaging Experience Survey

How satisfied are you with how the packaging looks?

• Overall design
• Colours
• Quality of the graphics

For each row: choose one:

• 1 - Very dissatisfied
• 2
• 3
• 4
• 5 - Very satisfied

Which parts of the design do you like best? Select all that apply.

Choose any that apply:

• Colour
• Graphics
• Shape
• Material
• Logo placement

Which parts of the design do you like least? Select all that apply.

Choose any that apply:

• Colour
• Graphics
• Shape
• Material
• Logo placement

Is there anything else about the design that you liked or disliked?

Open answer

How easy was the packaging to open?

Choose one:

• Very easy
• Easy
• Neither easy nor difficult
• Difficult
• Very difficult

Did the product arrive undamaged thanks to the packaging?

Choose one:

• Yes
• No

How would you rate the packaging on these practical points?

• Sturdiness
• Ease of storing
• Ability to close it again after opening
• Size relative to the contents

For each row: choose one:

• Very poor
• Poor
• Average
• Good
• Excellent
• Does not apply

How much does environmentally friendly packaging matter to you?

Choose one:

• Not important
• Slightly important
• Moderately important
• Very important
• Extremely important

Would you describe our current packaging as environmentally friendly?

Choose one:

• Yes
• Not sure
• No

Which of these would you most like to see in our packaging? Select all that apply.

Choose any that apply:

• Recyclable materials
• Biodegradable materials
• Less material overall
• Reusable packaging
• Less plastic
• Other

What other environmental feature would you like to see?

Condition: Shown when Other was ticked

Open answer

Judging by the packaging alone, how likely are you to recommend the product?

Choose one:

• Very likely
• Likely
• Neutral
• Unlikely
• Very unlikely

What, if anything, would you change about the packaging? Add any other comments here too.

Open answer