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Questionnaire template

New Product Launch Poll

Short poll of customers' excitement, purchase intent and decision factors for a new product, plus current-product satisfaction.

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Questions in this template

Looking Forward to the Launch

  1. We are about to launch a new product and would like your honest first reaction. The poll takes about two minutes.

  2. How excited are you about the upcoming product?

    Choose one:

    • 1 - Not at all excited
    • 2
    • 3
    • 4
    • 5 - Extremely excited

  3. Which new feature are you most keen to try?

    Open answer

Buying the New Product

  1. How likely are you to buy the new product when it comes out?

    Choose one:

    • Very likely
    • Somewhat likely
    • Neither likely nor unlikely
    • Somewhat unlikely
    • Very unlikely

  2. Which factors will shape your decision to buy? Select all that apply.

    Choose any that apply:

    • Price
    • Brand reputation
    • Features
    • Design
    • Recommendations from people I know
    • Reviews and ratings

Our Current Product

  1. How often do you use our current product?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Less often
    • I have not used it

  2. How satisfied are you with each aspect of our current product?

    Condition: Only for people who have used the current product

    • Quality
    • Design
    • Features
    • Value for money
    • Customer service

    For each row: choose one:

    • 1 - Very dissatisfied
    • 2
    • 3
    • 4
    • 5 - Very satisfied