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Questionnaire template

New Product Concept Evaluation

Gauges target customers' reaction to a new product concept: appeal, relevance, attribute ratings and choice against a rival.

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Questions in this template

First Impression

  1. Thank you for looking at our new product idea. Your honest reactions will help us decide how to develop it.

  2. What was your first reaction to the concept?

    Choose one:

    • Very interesting
    • Interesting
    • Neutral
    • Uninteresting
    • Very uninteresting

Relevance to You

  1. How relevant is this concept to your own needs?

    Choose one:

    • Very relevant
    • Somewhat relevant
    • Slightly relevant
    • Not at all relevant

Value and Benefits

  1. Please rate the concept on each of the following.

    • Design
    • Functionality
    • Usability
    • Value for money
    • Overall impression

    For each row: choose one:

    • Very poor
    • Poor
    • Average
    • Good
    • Excellent

Functionality and Features

  1. What would you change or add so the product suits you better?

    Open answer

Buying Decision

  1. Suppose a competitor offered something similar for a little less. Which would you be more likely to buy?

    Choose one:

    • This product
    • The competitor's product
    • Undecided

  2. What is the main reason for your answer?

    Open answer