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Questionnaire template

Industry Benchmarking Survey

Profiles organisations and benchmarks their market position, operational efficiency, trend exposure and use of feedback.

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Corporate · Professional. All Corporate templates

Questions in this template

About Your Organisation

  1. Thank you for contributing to this benchmarking study. Answers from many organisations are combined to describe typical practice across the industry.

  2. Which sector does your organisation mainly operate in?

    Choose one from a list:

    • Manufacturing
    • Technology
    • Healthcare
    • Finance
    • Retail
    • Education
    • Other

  3. Which sector is that?

    Condition: Shown when 'Other' was selected

    Open answer

  4. How many people does your organisation employ?

    Choose one:

    • 1-50
    • 51-200
    • 201-500
    • 501-1,000
    • 1,001-5,000
    • More than 5,000

  5. What was your organisation's revenue in its most recent fiscal year?

    Choose one:

    • Under $1 million
    • $1 million to under $10 million
    • $10 million to under $50 million
    • $50 million to $100 million
    • Over $100 million
    • Prefer not to answer

  6. How satisfied is your organisation with its current position in the market?

    Choose one:

    • 1 - Very dissatisfied
    • 2
    • 3
    • 4
    • 5 - Very satisfied

  7. What makes it hard for your organisation to hold or strengthen its market position?

    Open answer

Operational Efficiency

  1. How efficient is each of these processes in your organisation?

    • Delivering products or services
    • Supply chain
    • Project management
    • Customer support
    • Administration

    For each row: choose one:

    • 1 - Very inefficient
    • 2
    • 3
    • 4
    • 5 - Very efficient

  2. How does your organisation track operational performance? Select all that apply.

    Choose any that apply:

    • Key performance indicators
    • Regular audits
    • Customer feedback
    • Performance reviews
    • Comparison with industry benchmarks
    • Another method
    • No formal monitoring

  3. What other method do you use?

    Condition: Shown when 'Another method' was selected

    Open answer

  4. Which changes would make the biggest difference to your organisation's efficiency?

    Open answer

Market Trends and Challenges

  1. How much is each of these trends affecting your organisation?

    • Digital transformation
    • Changes in regulation
    • Globalisation
    • Sustainability initiatives
    • New technologies

    For each row: choose one:

    • No impact
    • Minor impact
    • Moderate impact
    • Major impact

  2. Which of these are major challenges for your organisation? Select all that apply.

    Choose any that apply:

    • Attracting and keeping talent
    • Competition
    • Regulatory compliance
    • Adopting new technology
    • Controlling costs
    • Another challenge

  3. What other challenge are you facing?

    Condition: Shown when 'Another challenge' was selected

    Open answer

  4. How is your organisation getting ready to deal with these challenges?

    Open answer

Using Feedback to Improve

  1. How often does your organisation collect feedback from customers?

    Choose one:

    • Quarterly or more often
    • Twice a year
    • Once a year
    • Irregularly
    • Never

  2. How important is each source of input in driving improvement at your organisation?

    • Customer feedback
    • Employee suggestions
    • Market research
    • Industry reports
    • Benchmarking data

    For each row: choose one:

    • 1 - Not at all important
    • 2
    • 3
    • 4
    • 5 - Extremely important

  3. Describe any changes made in response to feedback that worked well for your organisation.

    Open answer