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Questionnaire template

In-Store Shopping Experience

Gathers shoppers' ratings of store cleanliness, product range, staff help, prices and checkout after a recent visit.

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Customer · Customer feedback. All Customer templates

Questions in this template

The Store Environment

  1. We want every visit to our store to be a good one. Please tell us about your most recent visit so we can see what to improve.

  2. On your most recent visit, how clean was the store overall?

    Choose one:

    • Excellent
    • Good
    • Average
    • Poor
    • Very poor
  3. How would you rate each of these features of the store?

    • Lighting
    • Layout and ease of moving around
    • Temperature

    For each row: choose one:

    • Very poor
    • Poor
    • Average
    • Good
    • Excellent

Products and Displays

  1. Which kinds of products do you usually buy at our store? Select all that apply.

    Choose any that apply:

    • Clothing
    • Groceries
    • Beauty products
    • Footwear
    • Electronics
  2. Do you have any comments on the range or the display of these products?

    Condition: Shown when at least one category was selected

    Open answer

  3. On your most recent visit, did you find everything you came in for?

    Choose one:

    • Yes
    • Not sure
    • No
  4. What were you unable to find?

    Condition: Shown when something could not be found

    Open answer

Our Staff

  1. How satisfied were you with the help you received from our staff?

    Choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neutral
    • Satisfied
    • Very satisfied
  2. Has a member of our staff ever gone out of their way to help you?

    Choose one:

    • Yes
    • No
  3. Please tell us what they did for you.

    Condition: Shown when exceptional help was reported

    Open answer

Prices and Checkout

  1. Compared with similar stores, how are our prices?

    Choose one from a list:

    • Much higher
    • Slightly higher
    • About the same
    • Slightly lower
    • Much lower
  2. What, if anything, would make paying at our checkout easier?

    Open answer