Questionnaire template
In-Store Shopping Experience
Gathers shoppers' ratings of store cleanliness, product range, staff help, prices and checkout after a recent visit.
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Customer · Customer feedback. All Customer templates
Questions in this template
The Store Environment
We want every visit to our store to be a good one. Please tell us about your most recent visit so we can see what to improve.
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On your most recent visit, how clean was the store overall?
Choose one:
- Excellent
- Good
- Average
- Poor
- Very poor
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How would you rate each of these features of the store?
- Lighting
- Layout and ease of moving around
- Temperature
For each row: choose one:
- Very poor
- Poor
- Average
- Good
- Excellent
Products and Displays
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Which kinds of products do you usually buy at our store? Select all that apply.
Choose any that apply:
- Clothing
- Groceries
- Beauty products
- Footwear
- Electronics
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Do you have any comments on the range or the display of these products?
Condition: Shown when at least one category was selected
Open answer
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On your most recent visit, did you find everything you came in for?
Choose one:
- Yes
- Not sure
- No
-
What were you unable to find?
Condition: Shown when something could not be found
Open answer
Our Staff
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How satisfied were you with the help you received from our staff?
Choose one:
- Very dissatisfied
- Dissatisfied
- Neutral
- Satisfied
- Very satisfied
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Has a member of our staff ever gone out of their way to help you?
Choose one:
- Yes
- No
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Please tell us what they did for you.
Condition: Shown when exceptional help was reported
Open answer
Prices and Checkout
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Compared with similar stores, how are our prices?
Choose one from a list:
- Much higher
- Slightly higher
- About the same
- Slightly lower
- Much lower
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What, if anything, would make paying at our checkout easier?
Open answer