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Questionnaire template

Customer Privacy Preferences

Measures customers' comfort with data use and sharing, marketing contact preferences, trust and wanted privacy controls.

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Questions in this template

Your Awareness of How We Use Data

  1. We want to handle your personal information in a way you are comfortable with. This short survey asks about your privacy preferences and takes about five minutes.

  2. How long have you been a customer of ours?

    Choose one:

    • Less than 6 months
    • 6-12 months
    • 1-3 years
    • More than 3 years

  3. Have you read our privacy notice?

    Choose one:

    • Yes, all of it
    • I skimmed it
    • No
    • I did not know we had one

  4. How clearly do we explain what we do with your personal information?

    Choose one:

    • Very unclear
    • Somewhat unclear
    • Neither clear nor unclear
    • Somewhat clear
    • Very clear

Comfort with Data Use

  1. How comfortable are you with us using each type of information to run and improve our service?

    • Your contact details
    • Your purchase history
    • Your location
    • How you use our website or app
    • Your payment details

    For each row: choose one:

    • Very uncomfortable
    • Uncomfortable
    • Neutral
    • Comfortable
    • Very comfortable

  2. When, if ever, is it acceptable for us to share your information with other companies?

    Choose one:

    • Never
    • Only when I have explicitly agreed each time
    • With partners that help deliver my orders or services
    • I have no preference

Marketing Contact

  1. Through which channels are you happy to receive marketing from us?

    Choose any that apply:

    • Email
    • Text message
    • Phone call
    • Post
    • App notification
    • None - I do not want marketing contact

  2. How often would you like to hear from us?

    Condition: Shown when at least one channel was chosen

    Choose one:

    • Weekly or more often
    • A few times a month
    • About once a month
    • A few times a year

  3. How would you feel about receiving offers chosen on the basis of what you have bought before?

    Choose one:

    • I would welcome it
    • I do not mind either way
    • I would rather not
    • I object to it

Control and Trust

  1. How much do you trust us to handle your personal information responsibly?

    Choose one:

    • Not at all
    • A little
    • Moderately
    • A lot
    • Completely

  2. Which of these would you like to be able to do yourself in your account?

    Choose any that apply:

    • See the information we hold about me
    • Download a copy of my information
    • Correct my information
    • Delete my information
    • Withdraw consent I have given
    • Change my marketing settings

  3. Would you like our privacy team to contact you about a question or request?

    Choose one:

    • Yes
    • No

  4. Is there anything else you would like to tell us about your privacy? (optional)

    Open answer