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Questionnaire template

Customer Needs and Product Experience

Gathers customer satisfaction, priorities, product experience and demographics to guide service improvements.

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Questions in this template

What You Need From Us

  1. Thanks for sharing your views. This short survey helps us understand what you need and how our products work for you.

  2. How satisfied are you with our services at present?

    Choose one:

    • Very satisfied
    • Satisfied
    • Neutral
    • Dissatisfied
    • Very dissatisfied

  3. Which one thing do you value most about our service?

    Choose one:

    • Quality
    • Customer service
    • Pricing
    • Product range
    • Other

  4. What else do you value most?

    Condition: Shown when Other was selected

    Open answer

  5. When deciding to use our service, how important is each of these to you?

    • Quality
    • Customer service
    • Pricing
    • Product range

    For each row: choose one:

    • 1 - Not at all important
    • 2
    • 3
    • 4
    • 5 - Extremely important

  6. What should we change or add to serve you better?

    Open answer

Using Our Products

  1. How frequently do you use any of our products?

    Choose one from a list:

    • Daily
    • Weekly
    • Monthly
    • Rarely
    • Never

  2. Which of our products do you use most? Select all that apply.

    Condition: Only for product users

    Choose any that apply:

    • Core product
    • Add-ons and accessories
    • Subscription plans
    • Online and mobile tools

  3. Thinking of the product you use most, how would you rate it on each of these?

    Condition: Only for product users

    • Ease of use
    • Reliability
    • Value for money
    • Customer support

    For each row: choose one:

    • 1 - Very poor
    • 2
    • 3
    • 4
    • 5 - Excellent

  4. Have you had any problems with our products?

    Condition: Only for product users

    Choose one:

    • Yes
    • No

  5. Please describe the problems you ran into.

    Condition: Shown when problems were reported

    Open answer

  6. How likely would you be to recommend our products to a friend or colleague?

    Condition: Only for product users

    Choose one:

    • Very likely
    • Likely
    • Neutral
    • Unlikely
    • Very unlikely

About You

  1. Which age group are you in?

    Choose one:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or over

  2. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  3. Which best describes your current occupation?

    Choose one:

    • Student
    • Employed
    • Self-employed
    • Unemployed
    • Retired
    • Other

  4. Please describe your occupation.

    Condition: Shown when Other was selected

    Open answer

  5. What is the highest level of education you have completed?

    Choose one:

    • High school
    • Some college
    • Bachelor's degree
    • Master's degree
    • Doctorate
    • Other

  6. Please describe your highest level of education.

    Condition: Shown when Other was selected

    Open answer

  7. Which country do you live in?

    Open answer