Questionnaire template
Competitor Landscape Assessment
Asks business staff about success drivers and how they compare with their main competitor, where they lead and what to improve.
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Business · Startup. All Business templates
Questions in this template
Your Business
Thank you for taking part. Your candid view of our market helps us see where we stand and where to focus.
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Briefly, what does your business do?
Open answer
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How important is each of these to your organisation's success?
- Product quality
- Customer service
- Pricing
- Innovation
- Brand reputation
For each row: choose one:
- Not at all important
- Slightly important
- Moderately important
- Very important
- Extremely important
Your Competitors
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How would you describe the main competitors in your market?
Open answer
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Which competitor do you consider your main rival?
Open answer
Your Main Rival
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Compared with your main rival, how does your business perform on each of these?
- Product quality
- Customer service
- Pricing
- Innovation
- Brand reputation
For each row: choose one:
- Much worse
- Somewhat worse
- About the same
- Somewhat better
- Much better
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What does your main rival do well? (optional)
Open answer
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Where is your main rival weak? (optional)
Open answer
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What openings or risks does this rival create for your business? (optional)
Open answer
Where You Lead
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For the areas where you outperform your rival, what gives you the edge?
Condition: Shown when at least one area was rated better than the rival
Open answer
Where to Improve
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Given the competition, which areas does your business most need to strengthen? Select all that apply.
Choose any that apply:
- Product quality
- Customer service
- Pricing
- Innovation
- Brand reputation
- None of these
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How do you think these areas could be strengthened?
Condition: Shown when at least one area was selected
Open answer