Questionnaire template
Campaign Impact Feedback
Measures how people met a recent campaign, understood its message and acted on it, for marketing and outreach teams.
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Nonprofit · Political. All Nonprofit templates
Questions in this template
Seeing the Campaign
Thank you for taking part. Your answers show us how our recent campaign reached people and what it achieved, so we can plan better ones.
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Where did you first come across our campaign?
Choose one:
- TV
- Social media
- Website
- Posters or billboards
- Other
-
Where else did you see it?
Condition: Only when Other was selected
Open answer
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When the campaign started, how easy was it to notice?
Choose one:
- Poor
- Fair
- Good
- Very good
- Excellent
The Message
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How would you rate the campaign on each of these?
- How clear the message was
- How relevant the content was to you
- How original the presentation was
- How professional it looked
- How engaging it was
For each row: choose one:
- Very low
- Low
- Moderate
- High
- Very high
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What do you think the campaign was trying to tell you?
Open answer
What You Did Next
-
After seeing the campaign, which of these did you do?
Choose any that apply:
- Visited our website
- Bought something from us
- Told a friend about us
- Signed up for our newsletter
- Liked, shared or commented on a post
- None of these
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Did the campaign lead you to look for more information about what we offer?
Choose one:
- Yes
- Not sure
- No
Effect on You
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How, if at all, did the campaign change things for you?
Choose any that apply:
- I became more aware of the brand
- My opinion of the brand improved
- It led me to make a purchase
- I trust the brand more
- None of these
-
Having seen the campaign, would you recommend our products or services to others?
Choose one:
- Definitely
- Maybe
- No