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Questionnaire template

Brand Trust on Social Media

Measures how followers engage with a brand on social media, how much they trust its content and what would raise trust.

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Other · Social media. All Other templates

Questions in this template

How You Interact With Us

  1. We would like to know how you see our brand on social media. The survey takes about five minutes.

  2. How often do you engage with our brand on social media, for example by viewing, liking or commenting on our posts?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely
    • Never
  3. How would you rate your experience with us on each platform?

    Condition: Only for people who engage with us

    • Facebook
    • Instagram
    • X (Twitter)
    • LinkedIn
    • YouTube

    For each row: choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Very good
    • I do not follow you there

Trust

Condition: Only for people who engage with us

  1. What in our social media activity makes you trust us more or less?

    Open answer

  2. How far do you trust the content we post on social media?

    A number from 1 to 10

What We Could Change

  1. Which changes to our social media would make you trust us more? Select all that apply.

    Choose any that apply:

    • More information about our products
    • More interaction with followers
    • Better customer service online
    • More open communication
    • Other
    • No changes needed
  2. What other change would you like to see?

    Condition: Shown when Other is selected

    Open answer

  3. How would these changes affect your view of our brand?

    Condition: Shown when at least one change is selected

    Open answer

Final Thoughts

  1. Is there anything else you would like to tell us about our presence on social media?

    Open answer