Questionnaire template
Brand Awareness and Perception (Startup)
Measures how customers discovered a young brand, how they perceive it, how they engage with it and whether they would recommend it.
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Business · Startup. All Business templates
Questions in this template
Discovering the Brand
Thank you for sharing your views. Your answers help us understand how people find and see our brand.
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How did you first hear about us?
Choose one:
- Social media
- Website
- Word of mouth
- Other
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Please tell us where you heard about us.
Condition: Shown when Other was selected
Open answer
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How long ago did you first come across us?
Choose one from a list:
- Less than 1 month ago
- 1-3 months ago
- 3-6 months ago
- More than 6 months ago
How You See Us
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How much do you agree with each statement?
- Our products are well made.
- We are a brand you can trust.
- Our messages are easy to understand.
- Our service is quick and efficient.
For each row: choose one:
- Strongly disagree
- Disagree
- Neither agree nor disagree
- Agree
- Strongly agree
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Which three words would you use to describe us?
Open answer
Engaging with Us
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On which platforms do you follow or interact with us? Select all that apply.
Choose any that apply:
- X (Twitter)
- YouTube
- None of these
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Have you done any of the following?
- Answered a survey from us
- Shared one of our posts
- Attended one of our events
For each row: choose one:
- Yes
- Not sure
- No
Recommending Us
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Would you recommend us to friends or family?
Choose one:
- Yes
- No
- Not sure
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What do you like about us that you would mention to others?
Condition: Shown unless the respondent would not recommend
Open answer
Suggestions
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What could we do better?
Open answer